Archive for social media blog
Published on June 10th, 2017 |
Content Marketing Statistics And Trends – 2017 Edition [Infographic]
Content marketing is, by definition, a kind of marketing that asks for the creation and sharing content online without an obvious promotion in mind, but rather to raise awareness and awaken interest in a brand, product or service. That content can be many things: from a simple status update on social networks, an image, to a well-researched infographic, article or video.
Although the main goal in many cases is promotion, the most important thing is that it shouldn’t look like it. Each piece of content you create and present to your potential customers must be informative, interesting and/or entertaining. As you will see in the infographic below, two-thirds of consumers feel more positive about a brand after they have read or viewed some content from it.
When a content created is great and useful, it will trigger them to make an action – share the content, recomm..Read More »
Published on May 31st, 2017 |
How To Ramp Up Marketing Without Losing Focus
An Effective Customer Database Improves Your ROI
Well maintained and managed customer data means a better understanding of your customers, along with a focussed and effective marketing campaign.
Marketing is one of those business disciplines that has evolved almost beyond recognition in the digital age. The tools and methods at the disposal of the modern day digital marketing expert are quite different to those used 20 or 30 years ago.
These days, the most successful marketing campaign relies on the best possible customer insights. Focussing on warm leads, rather than cold, means understanding what customers want and are interested in, and leveraging that knowledge better that the competition.
While your business might have a wealth of customer information, it is often stored in diverse legacy systems and applications. This is where a professional database analysis can pay real..Read More »