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5 Tips for Your Next Email Marketing Strategy

5 Tips for Your Next Email Marketing Strategy

Internet

Published on May 27th, 2017 |
by Guest

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5 Tips for Your Next Email Marketing Strategy

Gazillion attention-seeking emails, competitive subject lines and marketing messages roil in the Inbox of your target audience, even in this age of social media. With more than one hundred and forty-four billion emails sent every day, email marketing still remains one of the key channels for business interaction. But, since everybody is following the same formula, it is important to separate your business from the noise. Coming up with a stand-out message is extremely vital to your bottom-line.

Take a look at the tried-and-tested email marketing strategies that you can utilize to get your emails clicked by your standard, as well as, new customers.

# Subject line of less 60-to-70 characters
When it comes to crafting that ideal subject line, there is one thing that nobody seems to disagree with – the length of the subject line must be less than or equivalent to sixty-to-seventy characte..

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Create a Content Marketing Funnel for Your WordPress Website [Infographic]

Create a Content Marketing Funnel for Your WordPress Website [Infographic]

Internet

Published on May 27th, 2017 |
by Guest

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Create a Content Marketing Funnel for Your WordPress Website [Infographic]

Content marketing, in recent years, has been hailed the “king” of marketing efforts for most, if not all, of businesses and brands. With its power to relate and persuade audiences, it has helped businesses reach bigger audiences in their niche (and sometimes outside of their direct niche but still has an interest in the topic) and drive more organic traffic to their websites. Audiences nowadays are looking for knowledge and information, and content marketing hits this need head-on.

Content marketing is a great way for businesses to not only gain traffic, but also share their expertise with their niche, thus making them more credible and legitimate as an authority figure. With this image, it’s easier for businesses to gain the trust of their audience and thus let them develop a belief system with the business’ word.

Due to this, a lot of marketers are now im..

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Is Your Online Store an Accident Waiting to Happen?

Is Your Online Store an Accident Waiting to Happen?

Internet

Published on May 25th, 2017 |
by Guest

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Is Your Online Store an Accident Waiting to Happen?

In overseeing an online store, you have a lot of responsibilities on your plate.

From having the best products to sell to making sure you avoid online fraud, there is much to think about.

With that in mind, what are you doing to decrease the odds of major gaffes in your online operations?

For some Ecommerce businesses, they do everything on their own. As a result, they can drop the ball at times.

Others, meantime, have staff to help them lessen the chances of problems arising.

No matter where you fall in the manpower department, be sure to watch your site on a regular basis.

Remember, it only takes one or two major events to sideline your online operations once and for all.

Be Pro-Active in Looking for Trouble
Even though you’d like to be as positive as possible about your Ecommerce business, you know better.

Rarely do things fall into place in life in perfect form. As a re..

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5+ REASONS WHY YOU MUST MAKE A CORPORATE VIDEO

A corporate video takes approximately 3 minutes and is designed to offer your customers a detailed view of our services or products. In this way, we add value to our visual presence, both in social networks and on our corporate website.

We give you 5 reasons why you should have a corporate video:

  • It is the most dynamic and effective way to make your company known. The multimedia content is the most effective way to achieve this. No matter how hard we try to create content that develops our goals, only the video will create that advertising response that we were looking for our company. (5 Types Of Corporate Videos For Business)
  • It will allow you to differentiate yourself from your competitors. The primary objective of corporate video is to make clear to your customers what sets you apart from other companies in the same industry, why you and not another. And this we achieved thanks to a script that conveys the full potential of your company. In this way, you will create a visual impact on your customers in a very short time.
  • Google will reward you with the top positions. Sharing your corporate video through social networks, email marketing or the different audiovisual platforms is a highly recommended option, as this way, you will expand traffic to your website and improve your company’s SEO.
  • Customers will be informed of your news in a faster and more effective way.
  • Sales increase. The data confirm that adding a corporate video or product video on your website increases the sale rate by up to 20%. ” A person who has spent more than a minute looking at how your business works will be more likely to be a new customer .”

In short, a corporate video is an instrument for visual communication of your company, with the ability to multiply your customers and open new business opportunities.

THE IMPORTANCE OF A CORPORATE VIDEO FOR YOUR BUSINESS

There are more and more factors essential for a company to stand out among its competitors. But if there is something that should be present in your business, it is the creation of a corporate video that will help you get more customers.

At present, the use of corporate video for your company is paramount. The vast majority of companies have turned to video advertising as a presentation tool. It is a format that creates a visual impact, which helps to capture the customer’s attention.

The corporate video improves the SEO of your website and increases visits up to 50% with the possibility to position yourself on the first pages of Google, helping to increase sales and customers. But above all, a corporate video means to retain and inform your customers in the most dynamic and effective way.

The post 5+ REASONS WHY YOU MUST MAKE A CORPORATE VIDEO appeared first on TinoShare.

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MUSIC FOR YOUR CORPORATE VIDEO, WHAT SOUNDS GOOD?

There is no doubt that both sound and music are two indispensable tools that we must rely on to create a corporate video. And it is that a melody can make a normal video becomes epic thanks to the mixture of the images that the viewer is watching and the audio that is listening.If we focus specifically on the music that accompanies our video, we must take into account that this helps to attract the attention of the viewer and helps us convey the feelings we seek to reach users. However, if you’re not sure how to choose songs for your business videos, we can achieve the opposite effect, making a great video a complete disaster.

We know it and for that reason today we are going to share with you some tips that you must take into account when choosing music for corporate videos. THERE WE GO!

1. YOU MUST KNOW WHAT YOU WANT TO TRANSMIT

The goal of creating a video is often to appeal to the emotions of our viewers. To leave him indifferent will not help us at all. The music provokes emotions and reactions and if we manage to combine it perfectly with the images of the video, we will achieve that the effect multiplies by a thousand. In this way, we ensure the success of the multimedia campaign that we undertake.

2. CHOOSE THE RIGHT TONE

The complete melody is important, but the changes of tone that occur during the same must also adapt to the images that appear before the viewer. You can convey feelings through it, making you feel different emotions throughout the viewing of the video.

3. SELECT A GENDER FITTING WITH THE VIDEO TYPE

The genre that we choose must adapt perfectly to the type of video that we have made and that does not break with the schemes of the same one. It is true that sometimes we can break the rules, but it is more difficult to hit in these cases.

4. THE QUALITY OF MUSIC IS VERY IMPORTANT

It is preferable not to put music to put a low quality. Investing a large sum of money in a video and then setting it with a bad song is something completely absurd and that distances us from success. We need a song that, besides being well produced, is good. It would be great to try to find out what it is that your target audience likes to get easier on them.

5. ADAPT THE VIDEO TO THE MUSIC

All songs have their own rhythm, up and down times that should go hand in hand with the video footage so they do not look dishevelled. The idea is that it does not look like the music is filling, but it brings a meaning to what the viewer is seeing. In this way, the public will better capture what you see and remember it later.

The post MUSIC FOR YOUR CORPORATE VIDEO, WHAT SOUNDS GOOD? appeared first on TinoShare.

Click here to read the original article

7 Marketing Automation Tools That Will Make Your Social Enterprise More Efficient

7 Marketing Automation Tools That Will Make Your Social Enterprise More Efficient

Apps

Published on May 24th, 2017 |
by Guest

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7 Marketing Automation Tools That Will Make Your Social Enterprise More Efficient

It’s a common misconception that only big companies or well-known brands need marketing automation tools. These tools have numerous purposes and provide a wide array of benefits for businesses, big or small. What’s more, social enterprises and organizations can find marketing automation tools useful as well. How? The answer is simple; they help you raise awareness of your social enterprise in order to reach the target population. The goal here is to make sure your organization reaches as many people as possible. This can also help you connect with others, partner up with other organizations or companies that support your mission. Benefits are numerous just like the tools you can use.

Marketo

Marketo is the most popular marketing automation tool in the world. The platform allows you to find and engage the right population and help them learn what makes yo..

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E-commerce 2017: Personalization, Payment and Shipping

E-commerce 2017: Personalization, Payment and Shipping

Internet

Published on May 24th, 2017 |
by Guest

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E-commerce 2017: Personalization, Payment and Shipping

In the past few years e-commerce has become essential for many businesses. In the era of the Internet buying goods online is the new norm. The research, conducted by BigCommerce gives statistical proof of this statement: 80% of U.S. consumers shop online on a regular basis – at least once a month.

High consumer demand and large number of players on the e-commerce market – including major marketplaces like eBay or Amazon – make online retailing a very competitive sphere. To stay on top of things successful business owners need to keep a close eye on constantly changing customer preferences and quickly embrace new technologies.

This article will give you quick overview of what 2017 is all about.

Personalization is a must
The main goal of an online entrepreneur is to keep consumers happy and provide an outstanding shopping experience. The best way to do it is just steppping into..

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Tech Picks: Top 5 Best SEO Tools To Boost Digital Marketing Campaigns In 2017

Tech Picks: Top 5 Best SEO Tools To Boost Digital Marketing Campaigns In 2017

Internet

Published on May 13th, 2017 |
by Guest

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Tech Picks: Top 5 Best SEO Tools To Boost Digital Marketing Campaigns In 2017

When it comes to increasing site ranking, improvement of website traffic or showing up on the first page of organic results, SEO can be your best buddy.

Although there are reputable marketing agencies like SEO Sydney that provides services on improving your website, you might want to do the personal labor first and use available SEO tools instead.

Using search engine optimization tools can help you elevate the status of your site in the web page ranking and entice more people to visit your site and explore the products and services that you offer.

But with so many SEO tools available right now in the market (some are free), choosing which works best for your business can be hard. To set you out from this dilemma, here are the top five picks (products of intensive researches and evaluations) that you can choose to accomplish your business goals:

1. Rave..

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