Published on April 4th, 2017 |
A quick guide to App Marketing strategies
Coming up with a great idea for an app is hard enough; developing it to a point where it is ready to release is even harder. But all of that work could go to waste if you do not have a strong app marketing strategy. Use this quick guide to figure out what you need to do to get people downloading your app – and to monetise it so that it all pays off.
Build a mailing list
When launching any kind of product or service, one of the best starts is to build a mailing list. For an app, it’s easy to do this. You need a simple website with a landing page which asks visitors to enter their email address. Let them know that they will be the first to find out about the launch of the app. If you can, offer them something exclusive, like a reduced download price or the chance to reserve their username early. Use social media, guest posts on blogs, existing customer lists, and anything else at your disposal t..