X

Blog

Blog for business with a focus on bringing you the latest social media tips, strategies and best practices.

Peculiar Way to Advertise Fonts via Typography-Perception & Persuasion

Peculiar Way to Advertise Fonts via Typography-Perception & Persuasion

Internet

Published on March 20th, 2017 |
by Guest

0

Peculiar Way to Advertise Fonts via Typography-Perception & Persuasion

If you’re a web designer, you must be well equipped with the fact that typography is not only about putting the text in your web content but it goes hand-in-hand with your web design.

In the recent times, typography has been recognized in a broader spectrum and so, the importance of typography has been widely recognized in content marketing!

If you’re looking forward to the success of a marketing campaign, trust me, the typography of your web design, promo posts, and ad copies must be paid extra focus to.

Why? Because advertising and marketing are all about playing tricks with the eyes and mind of the audience. And typography does that for you!

Typography is something that can influence the user experience (UX) of your audience. The better UX you provide to your visitors, the better results you can achieve!

In the behemoth digital market of today, you have..

Read More »
Here’s how you should approach A/B testing for marketing

Here’s how you should approach A/B testing for marketing

Internet

Published on March 19th, 2017 |
by Guest

0

Here’s how you should approach A/B testing for marketing

The most effective way to optimize your marketing campaign is to test and experiment. It allows you to reverse engineer an optimized and effective campaign from the results you get.

A/B testing is now a commonly used way to test out variables, especially for email marketing. It can help you get even the seemingly small details such as length of the subject line, right which could, in turn, have a great impact on your results.

Here are some rules or best practices to keep in mind when split testing your campaigns:

Kick off with a hypothesis

A hypothesis is nothing but the ultimate objective of the test; What it does is, it gives a direction to your A/B testing process.

Simply put, it is nothing but a statement that you are aiming to prove or disprove using the split testing process. Pen down the hypothesis – as basic as this may seem, it will give a sense of clarity an..

Read More »
Content Marketing Trends to Watch Out for in 2017 [Infographic]

Content Marketing Trends to Watch Out for in 2017 [Infographic]

Internet

Published on March 19th, 2017 |
by Guest

0

Content Marketing Trends to Watch Out for in 2017 [Infographic]

The first quarter of 2017 is nearing its end and yet the impact of content marketing in today’s business landscape has remained undisputed. With the ever-changing dynamics of digital marketing, content marketing is one of its arsenals that has been through a lot of ups and downs in the past recent years.

But despite the challenges, this tactic has proven itself worthy enough to be deemed as one of the most indispensable tactics that a company must be serious with if it wants to improve its SEO performance and establish a stronger connection with its audience.

In fact, the 2016 report from HubSpot has revealed that over 60% of marketers say blog content creation is their top inbound marketing priority nowadays. And those companies that publish blog more than 11 times per month had almost 3x more traffic than those that post 0-1 blogs per month.

But more than its imp..

Read More »
7 Trends That Will Shape The Future Of Mobile Advertising And App Marketing

7 Trends That Will Shape The Future Of Mobile Advertising And App Marketing

Apps

Published on March 18th, 2017 |
by Guest

0

7 Trends That Will Shape The Future Of Mobile Advertising And App Marketing

In the past few years, the mobile market has undergone tremendous evolution. The number of smartphones has been continuously increasing in double-digit figures each passing day. Without any second thought, we can say that India has been no exception in this evolution of smartphone. Mobile application development companies have successfully monetized smartphones to enhance their profit graph. The best part about mobile application industry is that it is nowhere near slowing down.

As a matter of fact, the smartphones have become the core component of modern consumer’s life. We all know that mobile devices has opened up a huge potential target market for all types of businesses. Smartphones have given a wide opportunity to both small and big businesses for marketing and advertising. With the help of smartphones, you can easily boost the revenues which mobile ind..

Read More »
SEO: Why Your Business Needs it NOW? [Infographic]

SEO: Why Your Business Needs it NOW? [Infographic]

Internet

Published on March 18th, 2017 |
by Guest

0

SEO: Why Your Business Needs it NOW? [Infographic]

As the traditional methods marketing and sales are rapidly losing their effectiveness, the need to adapt to new approaches is also becoming more imperative these days. Since the advent of new digital medium like websites, social media, search engine, and smartphones, the competition in many business sectors have become more stringent, all because even the small players have now the capacity to address challenges and grab opportunities with better accuracy and efficiency.

Having said that, it has since become an S.O.P for modern organizations to use these new channels to remain competitive in the business landscape we have at present. And on the forefront of these digital tactics that no business can’t afford not to take advantage with is the Search Engine Optimization or SEO, which is known to be the most effective driver for organic traffic ever since.

Search Engine Land define..

Read More »
How to Do an Effective Competition Research

How to Do an Effective Competition Research

Internet

Published on March 18th, 2017 |
by Guest

0

How to Do an Effective Competition Research

How to find the best niche? That is the most asked question with the newcomers in the affiliate marketing. Finding the best niche can be a time-consuming task, and the competition is huge. The main thing in finding the ideal niche is to research your competition. Many others are doing the same job as you. Your job is to research your competition and find the ideal niche that will allow you to stand apart from your competition. Effective competition research is the vital part of becoming a successful affiliate marketer.

1. Getting started
When you are researching the market, competition is a good thing. It means that there is money involved in that particular market. But when you are optimizing your site for the search engines, it’s another thing. You have the option of analyzing the competition so that you can decide if the particular keyword is worth the effort. Analyzing the competiti..

Read More »

Guide to becoming a Director of Marketing and Digital Advertising

The Marketing Director is one of the most demanded professional profiles today. Next, I want to share with you the skills, functions, tools and concepts needed to work in the marketing direction of a company.

Skills of the new marketing director in the company

The Marketing Director has to meet these nine requirements or skills.

– Person 2.0

He is a professional who spends most of his time on the Internet, turning his computer and mobile devices into his main working tools. Therefore, should be aware of the latest news, updates or applications that can facilitate daily activities. You should not lose sight of the steps of the great referents of the technology sector like Apple, Google, Microsoft and be at the forefront of new trends continually.

– Marketiniano

This professional is in charge of developing and implementing the marketing strategy of the company, so it should be well formed of trends and updates related to the use of analysis tools, implementation, management and control of marketing strategies.

It should internalize perfectly elements such as:

  • The Marketing Mix of the brand: You must know the Product, Price, Promotion and Distribution of the company to perfection.
  • Relational marketing
    :
    Companies should look for long-term relationships. The more companies are able to meet customers, the better they can meet their needs and the longer the relationship will last. “There is no better marketing than the customers themselves.”
  • Market Segmentation: It is no longer worth selling to anyone and everything, it is important to find out which leads are in line with the brand’s mission, vision and values, which in the long run will translate into a much more loyal customer.
  • Market research: It is very important to know who you are competing with, how the market works and where you are doing the main activity.
  • International marketing: The concept of a single global market is currently being discussed. Thanks to the Internet anyone in the world can be a potential customer, so brands should not lose sight of what happens beyond their own home market.
  • Content Marketing: Brands interact with a new type of customer who is no longer a simple consumer, but a prosumer, since he is perfectly informed of what he buys and also produces useful information for other customers. This makes the brands are obliged to create a content of quality, well written and above all that generates an added value.

– Social Media Man

We are currently experiencing a real social revolution, the way people communicate is continually changing. Millennials generation Y seeks recognition and be heard by the brands that follow and the ideal medium for this is through social networks. Therefore, this professional should locate what is said at all times of the brand in the various social networks, being one of the channels most suitable to connect and interact with consumers

In this section it is important to highlight two social networks especially important for this professional:

  • Linkedin. Very useful to connect with other professionals in the same field of work, where you can share articles and opinions on current issues.
  • SlideShare. To show your presentations and projects.

– Blogger

It is so important to work on building the image and reputation of the brand, as well as the professional who represents it. That is why a good marketing manager must reserve part of his time to produce quality articles on topics related to his field of work.

– Growth Hacker

As responsible for the strategy, you must study what works and helps the growth of the company. Therefore, should thoroughly analyze the behavior of consumers in each of the actions taken in the purchasing process. Let’s not forget that the difficult part is not in gathering the information, but in detecting what can really be useful.

– A born entrepreneur

A marketing director is part of a group of professionals working together to achieve a common goal. In this way, it will work side by side with other departments, such as accounting or human resources. It is therefore vital that you understand how each of them works, as well as maintain a fluid internal communication at all times.

– Team leader

A marketing manager should rely on his team whenever he needs it and be always with his colleagues to advise and help them where necessary. He should not forget that, despite being in charge of elaborating the strategy to be followed by the company, without a team that implements each of the actions their work has no value whatsoever.

– Autodidact

A marketing manager should be continuously training, either by experimenting with the new tools that go to the market or attending conferences such as the Agencies Meeting, to keep abreast of trends in the sector.

– Creative

Especially in marketing, creativity is an element of differentiation that can favor the strategy of a company to excel above that of its competitors. A Brainstorming meeting with a well-loaded coffee mug can be a good choice to start the day and awaken the most creative side.

A good complement to the coffee pot are the programs and webs of conferences like TED or Marketin.TV which offers you te possibility to listen, learn and take ideas of referents and professionals from different sectors.

Read Next: Functions of a marketing director within the company

The post Guide to becoming a Director of Marketing and Digital Advertising appeared first on TinoShare.

Click here to read the original article

How to Blow Up Your Blog Visits via Community Management

Social media and internet communities provide you a unique opportunity to directly and instantly communicate with your target audience. These platforms let you create engagement, attract an audience and keep them hooked, given that you can manage your community well. This blog post gives you the exact ideas you need to pique interest of your target readers and drive a steady stream of traffic back to your blog pages. The post How to Blow Up Your Blog Visits via Community Management appeared first on Basic Blog Tips.
VISIT THE BLOG TO CONTINUE READING: http://basicblogtips.comClick here to read the original article

1 2 3 4 5 6 7 8 9 10 11 24

NEED ASSISTANCE?

Use the form below to contact us & subscribe to our newsletter

Keep in touch with us

Singapore
20 Maxwell Road #09-17
Singapore 069113
Tel: +65 3158 5078
Fax: +65 6491 5135
 
New York
244 5th Avenue, Suite 1538
New York, N.Y. 10001
Tel: +1-646-663-1211
Fax: +1-646-663-1211