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Guide to becoming a Director of Marketing and Digital Advertising

The Marketing Director is one of the most demanded professional profiles today. Next, I want to share with you the skills, functions, tools and concepts needed to work in the marketing direction of a company.

Skills of the new marketing director in the company

The Marketing Director has to meet these nine requirements or skills.

– Person 2.0

He is a professional who spends most of his time on the Internet, turning his computer and mobile devices into his main working tools. Therefore, should be aware of the latest news, updates or applications that can facilitate daily activities. You should not lose sight of the steps of the great referents of the technology sector like Apple, Google, Microsoft and be at the forefront of new trends continually.

– Marketiniano

This professional is in charge of developing and implementing the marketing strategy of the company, so it should be well formed of trends and updates related to the use of analysis tools, implementation, management and control of marketing strategies.

It should internalize perfectly elements such as:

  • The Marketing Mix of the brand: You must know the Product, Price, Promotion and Distribution of the company to perfection.
  • Relational marketing
    Companies should look for long-term relationships. The more companies are able to meet customers, the better they can meet their needs and the longer the relationship will last. “There is no better marketing than the customers themselves.”
  • Market Segmentation: It is no longer worth selling to anyone and everything, it is important to find out which leads are in line with the brand’s mission, vision and values, which in the long run will translate into a much more loyal customer.
  • Market research: It is very important to know who you are competing with, how the market works and where you are doing the main activity.
  • International marketing: The concept of a single global market is currently being discussed. Thanks to the Internet anyone in the world can be a potential customer, so brands should not lose sight of what happens beyond their own home market.
  • Content Marketing: Brands interact with a new type of customer who is no longer a simple consumer, but a prosumer, since he is perfectly informed of what he buys and also produces useful information for other customers. This makes the brands are obliged to create a content of quality, well written and above all that generates an added value.

– Social Media Man

We are currently experiencing a real social revolution, the way people communicate is continually changing. Millennials generation Y seeks recognition and be heard by the brands that follow and the ideal medium for this is through social networks. Therefore, this professional should locate what is said at all times of the brand in the various social networks, being one of the channels most suitable to connect and interact with consumers

In this section it is important to highlight two social networks especially important for this professional:

  • Linkedin. Very useful to connect with other professionals in the same field of work, where you can share articles and opinions on current issues.
  • SlideShare. To show your presentations and projects.

– Blogger

It is so important to work on building the image and reputation of the brand, as well as the professional who represents it. That is why a good marketing manager must reserve part of his time to produce quality articles on topics related to his field of work.

– Growth Hacker

As responsible for the strategy, you must study what works and helps the growth of the company. Therefore, should thoroughly analyze the behavior of consumers in each of the actions taken in the purchasing process. Let’s not forget that the difficult part is not in gathering the information, but in detecting what can really be useful.

– A born entrepreneur

A marketing director is part of a group of professionals working together to achieve a common goal. In this way, it will work side by side with other departments, such as accounting or human resources. It is therefore vital that you understand how each of them works, as well as maintain a fluid internal communication at all times.

– Team leader

A marketing manager should rely on his team whenever he needs it and be always with his colleagues to advise and help them where necessary. He should not forget that, despite being in charge of elaborating the strategy to be followed by the company, without a team that implements each of the actions their work has no value whatsoever.

– Autodidact

A marketing manager should be continuously training, either by experimenting with the new tools that go to the market or attending conferences such as the Agencies Meeting, to keep abreast of trends in the sector.

– Creative

Especially in marketing, creativity is an element of differentiation that can favor the strategy of a company to excel above that of its competitors. A Brainstorming meeting with a well-loaded coffee mug can be a good choice to start the day and awaken the most creative side.

A good complement to the coffee pot are the programs and webs of conferences like TED or Marketin.TV which offers you te possibility to listen, learn and take ideas of referents and professionals from different sectors.

Read Next: Functions of a marketing director within the company

The post Guide to becoming a Director of Marketing and Digital Advertising appeared first on TinoShare.

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How to Blow Up Your Blog Visits via Community Management

Social media and internet communities provide you a unique opportunity to directly and instantly communicate with your target audience. These platforms let you create engagement, attract an audience and keep them hooked, given that you can manage your community well. This blog post gives you the exact ideas you need to pique interest of your target readers and drive a steady stream of traffic back to your blog pages. The post How to Blow Up Your Blog Visits via Community Management appeared first on Basic Blog Tips.
VISIT THE BLOG TO CONTINUE READING: http://basicblogtips.comClick here to read the original article

Top 10 Content Marketing Trends in 2017

Top 10 Content Marketing Trends in 2017


Published on February 28th, 2017 |
by Guest


Top 10 Content Marketing Trends in 2017

2017 is the another year to look forward in terms of content marketing. Various companies have already started making their plans and strategies for content marketing. In todays scenario, content marketing is not only about who produces the highest volume, rather it is about who adapt the diversity of multiple platforms and get engaged with an audience on a regular basis.

Basically, content marketing is the most important part of digital marketing. Further, it also involves creating and distributing of valuable content across various digital marketing platforms. The competition in the market has led to the emergence of content marketing and that too in various advertising, case studies, guest blogs, info graphics and many more like these. Its strategies, also helps in creating a blog.

Therefore, you can say that content marketing which was not very popular in olden times, has now become..

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The Most Common Mistakes for Affiliate Managers to Avoid

The Most Common Mistakes for Affiliate Managers to Avoid


Published on February 20th, 2017 |
by Guest


The Most Common Mistakes for Affiliate Managers to Avoid

Affiliate managers always try to test new theories and methodologies to enhance the recruitment practices and gain elevated performance in their efforts. But unfortunately, in the process of testing, many affiliate managers mostly end up doing more bad than good and while the others are just implementing strategies according to the books.

Having that said, here are my top 4 biggest and most common mistakes that affiliate managers tend to make without even realizing.

1. Competing With Other Affiliates
This is by far one of the worst mistakes that I come across. I frequently see companies for products that others try to sell competing with them in the search engine rankings and even PPC advertising campaigns. Rather than competing, it would be smarter if you spent your resources on supporting your affiliate network by developing a better product, offering more referral st..

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How Mobile App Can Assist in Lead Generation

How Mobile App Can Assist in Lead Generation


Published on February 20th, 2017 |
by Guest


How Mobile App Can Assist in Lead Generation

If you think you can draw in a large number of leads only through the web and social media, you must be missing on some vital lead reports. Mobile apps are crucial for your overall marketing strategy and serve you as a prominent lead generation source. In fact, in many ways mobile apps are even more operative and effective than any other means, prompting better communication and reach connecting with users in a more personalized and localized manner.

With new players coming in more frequently than ever and users getting more particular with their choices, your business needs to invent new traits and introduce new propositions to win its share of customer loyalty and trust. And in this figure of role, a mobile app can bring you enough possibilities to viably connect with your audiences – making your business achieve a sustainable number of qualified leads.

Earning through a mobile app i..

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How to Keep Your Blog Safe from Online Threats

At the same time, it is not uncommon for bloggers or brands to encounter threats in the online space. It can be due to something you published or the success your blog has accrued throughout the years. Nonetheless, these threats escalate to something much worse if you don't take proper action against them. The post How to Keep Your Blog Safe from Online Threats appeared first on Basic Blog Tips.
VISIT THE BLOG TO CONTINUE READING: http://basicblogtips.comClick here to read the original article

Pens With Printed Logos: One Of The Best Marketing Tools

Pens With Printed Logos: One Of The Best Marketing Tools


Published on February 16th, 2017 |
by Guest


Pens With Printed Logos: One Of The Best Marketing Tools

Promotional products are one of the best options when it comes to providing a company with the exposure it needs. They help increase brand awareness and attract new clients, ultimately aiding in growing your business. When it comes to promotional pens, this game is taken up a notch.

Here are some of the benefits you can reap if you start handing out pens with a logo as part of your marketing campaign.

Source of Communication
When you give away a free gift item, the person you are giving it to sees it as a kind gesture. As conditioned by society, they would feel that they have to give something in return. Since there is nothing for them to give in return, at least in physical terms, their first instinct would be to say thank you, or a sentence about what they think about your products. This is valuable feedback, as a result of which many potential clients just make ..

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