Published on May 4th, 2017 |
Why have women an edge in car sales?
‘Don’t judge a book by its cover’ does not apply in the business world. Car dealers specifically need to showcase what they are, how they do business, how customers will be benefited; all these presentations play a crucial role for rising in sales. Women, in recent times, are showing praiseworthy performances in car sales and here are a few reasons for this:
Softer way to sell
Women are softer and more sensible in nature than men, and it shows on their marketing/selling strategies of cars too. Women create a customer-friendly ambiance in the dealership stores with simple homely amenities like fresh flowers, homemade eateries, a popcorn machine along with the coffee machine etc. These simple changes make the customer feel at home and satisfied while planning or dealing with a car. Generally, women are much more focused on the customer’s need and show more empathy for them. Many dealers admit th..